Norway has turned Donald Trump’s insult into a successful tourism campaign. After the American President failed to receive the Nobel Peace Prize, the announcement on October 9, 2026, awarded it to South African jurist Navanethem “Navi” Pillay instead of Trump, who vocally campaigned for the award.
While talking about immigration and his failure to clinch the Nobel Peace Prize during a campaign rally in Michigan, Donald Trump fired shots at Norway, labeling it a “sh*t house country”, per Forbes. Rather than firing back at the US, Norway used the President’s comments as an opportunity to boost tourism and showcase different kinds of architecturally designed public restrooms.
Their promotional campaign’s slogan is also inspired by Donald Trump’s popular political slogan, which they turned a bit cheeky: “Norway makes sh*thouses great again!” This move was more than a sarcastic dig; it showcased some of the country’s finest destinations, highlighted its beauty, and gave travelers a reason to visit.
Visit Norway’s campaign attracts international attention
The cheeky campaign has gained some serious international traction. According to Skift, the webpage featuring Norway’s scenic-route toilet garnered more than 80,000 views from over 170 countries within five days, by October 30.
The country’s workforce turned a controversial global political issue that tried to undermine it into a successful tourism campaign that has drawn global attention. And it could now lead some people to consider visiting Norway and boosting its tourism.
Does Norway give the Nobel Prize?
Many may be wondering why Donald Trump actually blamed Norway for not receiving the Nobel Prize. The Norwegian government does not award the prize. However, an independent Norwegian Nobel Committee selects the winner and operates separately from Norway’s government and parliament. That is the reason the United States President took shots at Norway.
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