Black Friday marks the official start of the winter holiday shopping season and brings exciting deals.
The name comes from Philadelphia, where in the 1950s-60s police used it for the chaotic day between Thanksgiving and the annual Army-Navy football game, which was then regularly played in the city on the Saturday after Thanksgiving; the game is now typically played on the second Saturday of December.
Falling immediately after Thanksgiving, this year, Black Friday will be marked on November 27. Over the years, this day has evolved from a single-day shopping event into a multi-week, or month-long, season driven by e-commerce, early-access deals and Cyber Monday.
Travel promotions are already underway, covering hotels, flights, tour packages and cruises. Therefore, we have curated a list of travel deals offered during Black Friday 2026 to help you plan your next trip this holiday season.
Travel deals to watch out for this Black Friday
Black Friday originated as an in-store retail tradition where brick-and-mortar stores open early, drawing massive crowds. Over time, digital platforms, mobile apps and social media have transformed it into a huge global online shopping event.
The first Black Friday Bargain Sale took place in January 1891 at a clothing store named The Hub in Great Falls, Montana. This was organized to clear out the remaining clothing stock, including overcoats, suits, and children’s wear.
Here are some Black Friday 2026 travel deals spanning guided tours, hotel accommodations and cruise packages.
Flights and packages
Southwest Airlines is offering one-way fares ranging from $59 to $129 for travel starting from December 1 through March 3, 2027, as featured on the Southwest Airlines Flight Deals page.
EF Go Ahead Tours has launched a deal offering up to $800 off global guided tours, with additional solo room savings through mid-November.
Insight Vacations offers a Buy One, Get One 50% Off (BOGO 50%) deal on the second traveler for select itineraries. According to their official website, new tours are added every week. You can also save up to 15% on select featured tours and small-group departures.
United Vacations offers early Black Friday packages with up to $300 off when you use their promo code on flight + hotel or all-inclusive packages of 3+ nights. Their website notes that you should book by around November 19 for travel through mid-to-late 2027.
Hotels and resorts
Rancho Bernardo Inn in San Diego, California, offers a complimentary third night on 3-night stays using their promo code, CYBER26. Additionally, they offer a $50 daily resort credit, waived resort fees and free self-parking. It is a 4-star Spanish Revival resort with a spa, private pools and relaxation areas. It’s also famous for its holiday décor, including a free-to-visit life-size Gingerbread House.
You can book discounted hotel stays through the Westgate Black Friday & Cyber Monday Sale, where you could save up to 50% to 60% off standard rates, with travel valid through December 2027.
Casa de Campo Resort & Villas in La Romana, Dominican Republic, is offering up to 50% off villas, suites, premier suites and elite rooms. The deal is available from November 9 to November 30 for 2027 travel.
Rosewood Hotels & Resorts is offering 30% off the Best Available Rate at participating properties, combined with property-specific credits for eligible stays.
Cruises
Norwegian Cruise Line is offering 50% off all cruises, plus Free at Sea perks.
Royal Caribbean International is offering 60% off on the second guest. If you are planning to add more members, they are offering FREE sail on select voyages for the 3rd and 4th guests. You can also get up to $950 in instant savings per stateroom.
Get up to 50% off cruise fares on Princess Cruises (“Blue Friday”) and up to $400 in instant savings. Among other deals, this cruise offers 50% off standard deposits and free fares for 3rd and 4th guests through December 7.
If you are planning to travel with Celebrity Cruises, you can get up to 75% OFF your second guest. In addition, they offer additional savings on select dates and air credit on select destinations. For the 3rd, 4th and 5th guests, you get FREE sail on select voyages!