G Adventures buys Swan Hellanic

After recently going on a G Adventures tour I am pleased to see the press release that they have purchased the Swan Hellanic Brand.

The Swan Hellanic cruise company was British cruise line specialising in tours of historical or cultural interest aimed at the upper end of the cruise market” (Source wikipedia) that unfortunately went into administration in January 2017 leaving 13,000 passengers without their cruise. I would have been so upset if this had happened to me and I really feel for these poor passengers that were looking forward to a great holiday.

The UK is the largest global outbound market for G Adventures and acquiring Swan Hellenic further diversifies G Adventures’ portfolio of brands, adding boutique small ship cruising to its existing adventure travel, adventure cruising, and new touring businesses. This acquisition follows the recent purchase of established pioneering British escorting touring names Travelsphere and Just You.

John Warner, Vice President of Global Sales, G Adventures, says the company is determined the legacy of this great UK brand will live on. 

“We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community. Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved.

G Adventures plans to restart the operation of Swan Hellenic in 2018. Itineraries will be announced this summer.

I haven’t been on this cruise line yet and I am glad it has been bought by G Adventures and hopefully I will get chance to experience it in the near future.

Source : Flickr Gary Bembridge

Information provided by G Adventures via TravMedia

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